E-Rozgaar Initiative:
Developed branding and digital infrastructure for the e-Rozgaar project, empowering one million Pakistani freelancers with cutting-edge skills through AI-powered training centers and interactive platforms.
Overview
The e-Rozgaar project, led by the Ministry of Information Technology and Telecommunications (MoITT) and executed by Ignite, aims to transform Pakistan’s digital freelancing landscape by training one million freelancers. Our design and tech studio played a pivotal role in developing the project’s branding, digital infrastructure, and interactive platforms, ensuring an engaging and user-friendly experience. We overcame challenges, including a tight three-week timeline and collaborating with a new team, to successfully brand the entire Convention Center for the project’s launch event. The project’s mission is to empower Pakistan’s youth with advanced digital skills,
Scope
Training Programs: Develop and implement comprehensive digital skills training programs for one million freelancers, focusing on areas such as freelancing tools, digital marketing, and programming.
Digital Infrastructure: Design and create user-friendly digital platforms and interactive tools to facilitate training and support for participants, enhancing their learning experience.
Co-Working Spaces: Establish accessible co-working spaces across Pakistan to provide freelancers with resources, networking opportunities, and a collaborative environment.
Community Building: Foster an inclusive digital community that encourages collaboration, mentorship, and knowledge sharing among freelancers to enhance their success in the global market.
Brand Development: Create a cohesive brand identity for the e-Rozgaar project, including marketing materials and event branding, to effectively communicate its mission and attract participants.
Objective
The objective of the e-Rozgaar project is to empower Pakistan’s youth by equipping one million freelancers with essential digital skills needed to thrive in the global freelancing market. This initiative aims to provide comprehensive training programs, establish accessible co-working spaces, and foster an inclusive digital community. By creating a robust digital infrastructure and interactive platforms, the project seeks to enhance user experience, facilitate collaboration, and maximize economic growth, ultimately transforming the digital freelancing landscape in Pakistan.
Results
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