BNIP - Animus

Baikhtiyar Naujawan Internship Program

The “Baikhtiyar Naujawan Internship Program” is a dynamic initiative designed to empower the youth by providing them with valuable work experience and professional skills.

VISIT WEBSITE
Laptop - Animus

Overview

The “Baikhtiyar Naujawan Internship Program” branding project encompassed comprehensive brand development and strategy, website and SEO development, marketing and outreach campaigns, content creation, stakeholder engagement, and

event branding. We executed a robust 360-degree omni-channel marketing strategy, with a particular emphasis on digital platforms, to empower the youth through a cohesive national strategy. Our efforts included producing a wide array of digital content, ensuring inclusive regional and gender representation. As a result, BNIP expanded into the “Prime Minister’s Youth Program” as of March 2023, focusing on the 4Es: Education, Employment, Entrepreneurship, and Engagement. The project showcased exceptional youth leadership and domain knowledge in project branding, significantly impacting the program’s reach and effectiveness. Our successful branding and marketing efforts led to ongoing consultancy roles for our team across various Federal Ministries, further solidifying our reputation as experts in youth empowerment and strategic communication.

BAIKHTIYAR NAUJAWAN Framework - Animus

Scope

Youth Development - Animus
  • Brand and Website Development: Create a cohesive brand identity and develop an optimized, user-friendly website to enhance program visibility and facilitate applications.
  • Marketing and Outreach Campaigns: Implement multi-channel marketing strategies to promote the program, targeting youth across various regions and ensuring inclusive representation.
  • Content Development: Produce engaging digital content, including videos, articles, and social media posts, to effectively communicate the program’s benefits and opportunities.
  • Stakeholder Engagement and Event Branding: Foster relationships with key stakeholders and develop branding materials for events to support and expand the program’s reach and impact.

Objective

The objective of the “Baikhtiyar Naujawan Internship Program” branding project is to establish a strong, recognizable brand identity and an optimized online presence to enhance the program’s visibility and accessibility. Through strategic marketing, content creation, stakeholder engagement, and event branding, the project aims to attract a diverse group of young participants, promote the program’s benefits and opportunities, and expand its reach and impact on youth empowerment across the nation.

Results

  • Increased Visibility and Recognition: Successfully established a strong brand identity, significantly enhancing the program’s visibility and recognition nationwide.
  • Enhanced Online Engagement: Developed an optimized website and executed effective SEO strategies, resulting in a substantial increase in online traffic and user engagement.
  • Widespread Outreach and Participation: Implemented targeted marketing campaigns that led to a notable rise in applications and participation from diverse regions and demographics.
  • Effective Stakeholder Collaboration: Fostered robust relationships with key stakeholders, including educational institutions and government bodies, strengthening support and collaboration for the program.
Client Logo - Animus

GET IN TOUCH!

Connecting people to brands with innovative, sustainable, AI-powered solutions.

    READY TO TRANSFORM?

    Let’s Align, Innovate and Outperform